Campaign Rhetoric

theme Project 1 Campaign Rhetoric With hotshot of its major focuses on both textual and visual rhetoric, English 102 invites you into an in-depth synopsis of how text and image work together. In politics, product advertising, education, business, and many other contexts, we recognise words, pictures, and even sound coming together in suits to send messages to their audiences. Your increasingly sharp ability to collapse the rhetorical situations of such efforts not only contributes to the strength of your communication, but it also helps to strengthen your ability to designate and critique the world around you.This first project invites you to analyze, evaluate, and create an evidence-based argument about a campaign that interests you. Steps in the Process Like any authentic research project, youll begin with inquiry What do I kip down? What dont I know? Youll use research to get to know some campaign(s) in the media around you Web, TV, print, radio, mobile phone. Once youve done that research, youll 1. Choose a campaign an anti-drug campaign for teens? A local Senators campaign for re-election? Starbuckss line of seasonal coffee drinks?A universitys recruiting campaign? 2. Identify the rhetorical situation the communicator, audience, message and purpose, context 3. Analyze its rhetorical strategies 4. Use this analysis to make an evaluative argument about this campaign Your Audience Your instructor and your peers are part of your audience. only if the message you send with this analysis is likely to be of interest to audiences in and out of your field. Thus, it is up to you to square off who you want your audience to be, based on your purpose, message, and context.Form Depending on your audience, purpose, message, and context, this composition may take any one or a hybrid of textual forms e. g. , an opinion piece, a letter, a memo, a report, a blog. research and Evidence Your composition will draw on at least one form of autochthonic research (see Praxis 200-205). ), and at least one form of scholarly research. Additionally, you may feel pleasing to draw on other sources (journals, newspapers or magazines, Web sites, images, popular culture) as your audience, purpose, and message require.